Six-Figure Lawn Mowing Business | 10 Serious Game Changers

How I Make Over

$100,000 Annual Profit

with a Small

LAWN MOWING BUSINESS

Check Out the 10 Simple Things I Do that Make All the Difference...

LESSON #1:

KNOWLEDGE IS EVERYTHING!

You must start by EDUCATING yourself on

how to make a lot of money in the mowing business.

You can't do something you've never learned how to do!

So, let's get started...

Which of these 3 categories are you in?

Are you STARTING a lawn mowing business and want to learn how to make great money before you actually jump in? If so, you need to know the ins and outs to getting a lot of customers fast and what to charge them so you get the job AND make the most money. You need to know how to choose a truly great name that's instantly recognizable and sets you apart from the competition. You need to learn how to avoid all the mistakes everybody makes so you can build a lucrative mowing business in the shortest amount of time. You'll need the insights of a highly successful pro in order to get a big head start.

Or, are you already mowing yards ON-THE-SIDE and haven't been able to make the transition to full-time? Can't seem to get enough yards or make enough money to quit your regular job? You need to know how to get over the hump in order to make your side job into a REAL business and finally make REAL money. You need to learn how to maximize your profits and totally ramp up your business fast.

Or, do you already have a FULL-TIME lawn mowing business and working your butt off and still not making the money you want to make? Customers are probably getting harder to find (and keep), and you're tired of getting stiffed by the ones you've got. Most likely you're not charging enough (most guys aren't) so you need to know how to raise your price and still keep the customer—and get more. If you're struggling with your mowing business it's not that your dream is wrong—you're just going about it the wrong way.

YOUR EDUCATION BEGINS NOW

My name is Tom Rucco and for 32 years I have owned and operated an extremely successful lawn mowing business. It's not a huge company, but a very profitable small business located in a small town in the Southeast. I don't consider myself rich but my mowing business affords me a very comfortable lifestyle. For instance, I make way over $100k; I built a beautiful 2,900 square foot brick home in a high-end neighborhood and have a brand new BMW in my garage. I put two kids through college and I've traveled all over the country. I've been to the Caribbean multiple times and have traveled to Europe. In my spare time I hunt, fish and golf. I have very little debt. I'm living the lifestyle I had always dreamed of.

I'm not bragging—I just want you to know you can live the dream too if you'll do the very specific key things to your mowing business like I did (and still do) with mine. I'm talking about things that are NOT HARD to do—you just have to know WHAT to do and HOW to do them. And it doesn't matter if you've been in business 10 years or just starting out, in a short period of time you can start achieving a six-figure annual profit like me. You just have to operate your mowing business the smart way like I do.

How did I get to $100K? Keep reading....

MY STORY

I love my mowing business—it's like a child to me. And I love the people in this business. I feel like we are a unique breed who crave the outdoors and the smell of fresh cut grass. We love sunshine and sweat and making yards look great. For us, there's nothing better than looking back at a yard we just beautifully mowed and proudly saying, "I did that!" Or, when a customer comes home and is so blown away with her yard that she calls to congratulate us on a job well done.

What a great feeling it is to be your own boss, making your own decisions and having charge of your own destiny. It's totally satisfying to create something real and do something fun with your life, where you're the one calling the shots and working towards the lifestyle you've always dreamed of.

But, there's a flip side.

That great feeling of working outside and being own boss can quickly turn into a very sick feeling when you realize at the end of the month you have very little to show for your blood, sweat and tears. You're still broke. You can't pay your bills. Your wife's car needs a transmission but you don't have the money and you're like, "Will I ever get my head above water? Will I ever be able to buy a house instead of throwing money away on rent? Will I ever get that truck I've always wanted, or be able to take my family on a real vacation?" At some point reality will kick you right in the face. At some point you'll break. I know. It happened to me.

The thing is, I made all the mistakes which set me back years. I became a slave to my mowing business and it nearly worked me to death! If only I had done what you are doing right now—seeking advice from someone who is where you want to be—no telling how far I would've gotten before reaching retirement. But no, I was hard-headed and set on figuring things out on my own. Honestly, I was too proud to ask for help.

I started my mowing business from ground zero. I had very little money, no professional mowing skills and virtually no business knowledge. All I really had was a burning desire to be my own boss. So, I started picking up a few yards here and there and for a while I thought things were going pretty well. I was having fun. But, at the end of the month, I was just as broke as when I got started. I was working my butt off and just wasn't getting anywhere and didn't know why. I couldn't understand why I wasn't making any money. My business just seemed to stall. After a while it became very depressing. I was tired. I was down. I just wanted to quit.

But thankfully, my super supportive wife kept encouraging me. So one day she said, "I know you have the drive to make your business a success—maybe you should educate yourself so you know what steps you need to take."

DING! DING! DING! That bell rang louder than my backpack blower!

It was at that moment I got really honest with myself and admitted that I did not know how to do a lot of really important things... things like:

How to get a lot more customers. Where do I find them? Do I knock on doors? Do I buy expensive ads?
How much I should charge to mow a yard. Do I just charge what the others charge? Or lower?
How to make my yards look better than the competition. Mine were pretty good but far from the best.
How to get good customers and avoid the bad ones. How can I know the difference ahead of time?
How to get paid on time every time. It was frustrating chasing my money. I was always getting stiffed.
How to maximize my time and my profits. I was working a lot for only a little and never getting ahead.
How to work smarter not harder. I had no real plan for success. I was confused and discouraged.
How to make really great money in the mowing business. I was clueless!

I realized I had just been winging it since I got started... figuring things would just work themselves out.

BIG MISTAKE!

But that day, that very moment, was the turning point for me. I realized I had two choices:

Quit my business, give up my dream, and go back to working a dead-end job for someone else; or
Truly dedicate myself to LEARNING how to turn my mowing business into a money making machine and improve my quality of life.

Fortunately for me and my family, I chose door #2. But I still had big problems. How was I going to do it? Was it even possible???

Keep in mind we're talking the early 90s. There was no Internet to look for help and I didn't know anyone to reach out to. How was I going to pull this off? All I knew was: I can't let down my wife—she believes in me. And I can't let down my little kids—they depend on me and think dad is Superman. I had nothing to fall back on. I had to make it work because the thought of getting another lousy, unfulfilling job was too much to take. I couldn't let down my family. I couldn't let down myself. Remember that foolish pride that kept me from seeking help? I finally wised up!

So that very day I made a commitment to my wife and to myself: I'll do whatever it takes to make my mowing business work for me—NOT me work for it. I no longer want to be a slave to my business, instead I want my business to be a slave to me. So, starting that day, my #1 priority was to make my mowing business a real business that would provide me the income that I started my business for in the first place. I mean, isn't that our dream when we start our mowing business—to achieve my dreams instead of helping my boss achieve his dreams? I knew I had to learn how to make that happen.

So, I started my intensive learning process by studying how to be the best mowing guy around. I started closely watching the more experienced mowing crews and studied how they made their yards look better than mine. I asked them a lot of questions; I tried out new things I thought might work better. I tested many new techniques, constantly working towards making my yards look better and doing it more efficiently. I wanted to learn to be the best—to be a pro!

I began reading books on horticulture and turf management; I got my pesticide license; I read books on business and marketing and subscribed to all the trade magazines. I studied everything. It literally consumed my life! I tried and tested everything. But, it was hit-and-miss. Some things worked, some things didn't. Other things worked ok, others things worked really well. It was lots and lots and lots of testing and trial & error and making mistakes. It was exhausting!

But, along the way, I started making some really awesome discoveries which led me to some major eye-opening GAME CHANGERS. I mean some SERIOUS GAME CHANGERS! Things I learned to do that supercharged my mowing business and made all the difference in terms of high profits. Things that if I didn't do, I wouldn't be here sharing my success story with you right now. My business was starting to take off!

So I kept at it. I kept working to improve my business; kept learning and discovering more and more GAME CHANGERS in the yards and in the office—until it started paying off. And then, FINALLY, I made a profit of $102,244 in a single year! I really couldn't believe it!!! My wife was diggin' it too. :) By continuing to EDUCATE myself and improve by business, my profits kept increasing each year and I started living the life I always wanted, and my business just kept making more money!

You see, during this educational process, I finally discovered the KEY to a successful mowing business—KNOWLEDGE. Now my business was no longer driving me—I was driving it!

But, the downside was—it took me 11 YEARS to get to $100k! Yep, that's a long time.

All those great and significant things took many years to learn and then perfect over time. HOWEVER, I'm going to teach you exactly how I hit six figures, but so much faster. You see, I've taken the most important things I learned in my 32-year career and condensed it all down to a simple step-by-step process that's so easy to understand and follow. This way you'll start making $100k+ income like me—except do it a whole lot faster. I mean, why waste precious years trying to figure it out when somebody else has already done it for you, right?

The most important thing to breaking the $100,000 barrier is

to make ONE SIMPLE adjustment....

SUCCESS BEGINS WITH CHANGING HOW YOU THINK

When I look back on my long career in the mowing business, my success really boils down to 10 must-do things I call "GAME CHANGERS". These GAME CHANGERS profoundly transformed my business from a low income "job" into a successful six-figure career. But, in order to drive my mowing business to this level of success, I had to change how I THINK about my business.

Only when you THINK CORRECTLY about your business,

will you be poised for the success you want it to be.

This is your starting point to achieving a six-figure income!

It took me years to figure this out. I wish I had wised up sooner.... no telling how much money I'd be worth today. But you know, life is a learning process, isn't it? But for you, it's going to be a lot faster. It's not going to take 5 or 10 or 15 years to (maybe) figuring it out on your own. You do not have to re-invent the wheel. My step-by-step process to a six-figure mowing business is universal—it works in any mowing business, in any market, in any part of the country. You no longer will be wasting time doing the same things you've always done and still not get anywhere. Your mowing business is going to take off like a rocketship instead of dying a slow and painful death like most do.

Albert Einstein famously said,

"Insanity is doing the same thing over and over again

and expecting different results."

Yes, in order to get different results (better results), you have to do things differently. And to do things differently, you must learn to THINK differently than everybody else. That's where it all starts. You have think about your mowing business in a completely new and exciting way!

To be successful at anything in life you must first equip yourself with the right KNOWLEDGE. Only then can you do the right things to make you successful. I'm going to teach you how to work smarter not harder. I'm going to teach you the KEY THINGS you need to know, and the specific actions you must take in the mowing business to make serious six-figure money. I'm going to equip you with that knowledge. And I don't mean general stuff, I mean specific details on how to put your small mowing business on course for high profits in the fastest amount of time while avoiding the many pitfalls I fell into.

I'm going to share with you my 10 Absolute GAME CHANGERS that made all the difference in my business... and it will yours too. This is extremely valuable insider information that will transform your mowing business and your life—and guess what—it will cost you less than a roll of trimmer string!

It's a very small investment to make in your business, and so worth it,

because it can get you where you want to be—like me. :)

NO NEED TO RE-INVENT THE WHEEL

Over my long career I developed a simple, but super-effective system to making real money in the mowing business. Whether you're just starting out or have been in business for years, my system will work for you because it still works for me today. Take it from someone who knows how to make big money with a small mowing business. Get my step-by-step guide: HOW TO TURN YOUR MOWING BUSINESS INTO A $100,000 INCOME!

This life changing guide includes my 10 Absolute GAME CHANGERS that made all the difference in propelling my annual income from $35,000 to way over $100,000 so that I could provide my family with a secure future!

Why re-invent the wheel? Why not do what's already proven to work in the mowing business no matter where you are or how long you've been in business?

SHOW ME HOW TO MAKE $100K

I'LL SHOW YOU HOW TO GET INTO THE $100K CLUB

I'm 64 years old, and when you get to my age and level of success, it becomes especially gratifying to help others achieve their dreams like you have. You know, like when your boy shot his first deer.... remember how proud you felt? Or when your daughter kicked the winning goal and you got so excited you wanted to run out on the field! Or when you take a troubled young man under your wing and help him overcome a drug addiction.

Yes, I want to make a few bucks on the side in my retirement, but it's much more than that for me. There's simply no better feeling than helping someone achieve something great. You know the old saying, "It's better to give than to receive". It's a scientifically proven fact the giver experiences more joy and satisfaction than the receiver. If you're a parent you know what I'm talking about.

You see, I'm nearing retirement and will be selling my mowing business in a few years to live out the rest of my days taking it easy, fishing, hunting, playing golf, traveling and doing the things retired people do. But I also feel this need deep down inside to help guys who are struggling the way I did—guys (and gals) who truly want their mowing business to dramatically change their life. I want to help you turn your mowing business into a REAL business instead of a job you call a business.

That's right—if your mowing business only provides you with the money you'd make working for someone else, in reality you own a job—not a business!

I truly know what it's like to struggle in this business and not know why. I had no one to help me. No one to give me advice. I certainly wished there had been somebody or some resource to show me what to do, but there wasn't. And quite frankly, even today, there's really no one else on the Internet that I've found who wants to walk guys like you—step-by-step—towards achieving real success in the mowing business.

I see many out there trying to make it in the mowing business, but unfortunately, most don't last more than a year or two. Big dreams are shattered pretty quickly when it's realized the mowing business is simply too much work for too little payoff. The reason they throw in the towel is they don't know the key things to do in order for their mowing business to make money—real money. Most don't even know what to charge for mowing a yard! They just wing-it like I did for so many years and go broke in the process. They are simply overcome with the frustration of working all the time and still not having any money. They don't know how to think correctly about their mowing business.

Guys trying to make it in the mowing business are always stopping me for advice. They have tons of questions, but the one I hear most is, "I'm working myself to death and getting nowhere—how did you make it?" Well, that's not a question I can answer while I'm pumping gas. Although, I do offer encouragement and might give them a little nugget, but I don't dare tell them my my GAME CHANGERS. Why? Because if they know what I know, and do what I do, they would soon turn into stiff competitors, and who wants more competition, right? I kinda like the way things are in my market—one or two actual competitors and the rest are guys like you trying to break out and be like me.

But most likely you are not in my local market so I'm happy to share my 32 years of knowledge and experience if:

you're just starting out and want to do things right from the beginning (good for you!);
or you haven't been able to go from a part-time gig to a full-time business;
or you're mowing full-time but struggling to survive or get to the next level.

The fee for my valuable experience and knowledge is such a small and insignificant amount especially when you consider the potential return on investment. However, if you're not really serious about taking your income to the six-figure level, you won't invest in my advice, or anyone else's for that matter.

So right now this is kinda like a "test". A test to see if you really want a great mowing business or just say you do. As I see it you have 2 options:

equip yourself with knowledge that will lead to having a great business and life, or
just keep on doing what you're doing and hope for the best.

I sincerely hope you pass this test because it can be the start of a life changing experience for you and your family. I'm dead serious about that.

I mean, don't you think it would be a really smart business decision to seek guidance from an old pro who's been around the block a few times, who knows exactly what it takes to make serious money in the mowing business? You've invested a bunch of money in your mowers, blowers, trimmers, truck and trailer—but have you invested anything—ANYTHING AT ALL—in learning what's necessary to having a really successful mowing business? Believe it or not, there's more to it than just cutting grass!

To be successful you need knowledge. I'm not talking about a college degree or even special business skills. I'm talking about the very specific things I did to transform my mowing business into something life changing. It took me 11 years to make a $100k. Do you want to waste 11 years trying to re-invent the wheel? Will your business survive in the meantime?

Take it from an old mowing jock.... life is too short to waste time. The goal of your business is to provide you with the means to live a happy and fulfilling life. I have a great lifestyle—big house, new cars, vacations, kids' college. I have the money to do what I want to do.

If you want a QUALITY LIFESTYLE from your mowing business

then keep reading to see how you can quickly transform it

into a six-figure income.......

WHAT YOU WILL LEARN

I WILL GUIDE YOU STEP-BY-STEP

For less than a roll of trimmer string (no kidding!), my Step-by-Step Guide will walk you through the crucial concepts and specific details that make my mowing business very profitable. Just as important, you will learn how to avoid the mistakes and pitfalls that can set your mowing business back years—or put you out of business altogether.

You will learn in detail:

How to THINK CORRECTLY about your mowing business
How to set up your business the RIGHT way
How to PRICE your yards for the highest profit AND still get the job
How to GET customers
How to KEEP customers
How to get paid ON TIME every time (this is a big one!)
How to quickly grow your PROFITS to over $100,000 per year
...and so much more!!!

Let's face it. Most people hate their jobs. They bounce around from job to job their whole life never finding what it is they're passionate about and never make the money they want to make. I know, I was there for many years.

For me, working had become nothing more than a necessary evil just to pay the bills. That's it. Problem is, I couldn't even do that! My jobs barely provided the basics, much less the means to living the life I dream of. I was just hoping and praying something would come along and fulfill my dreams. The sad thing is, these weren't dreams—they were fantasies. What's the difference you ask...?

Dreams can come true (mine certainly have). But to make your dreams come true you have to KNOW what to do, and then DO it! On the other hand, fantasies are just empty wishes. We fantasize about a life that's simply unattainable because we have no idea and no plan to achieve anything. Our idea of achieving our "dreams" is winning the lottery. Well, short of winning the Powerball, we'll remain in Fantasyland. Instead, we must know what we want and then LEARN how to get it.

Take it from this old guy....

Don't waste your life doing something you don't absolutely love. If your heart's not in it you won't be very good at whatever you're doing. You'll just be miserable while going through the motions. You won't give it your all.

Instead, find whatever it is you love and do that. If it's working on cars, go do that. If it's doing construction, if it's fixing computers, then go do that. In other words, if being in the mowing business doesn't excite you then please don't get my e-book. Stop reading this now and go do what makes you happy and learn how to make a lot of money doing it.

I have loved the mowing business since the first day I came home with grass-stained shoes. I love cutting grass, I love making my customers happy, I love the people in this business and I love what my mowing business has given me.... the ability to enjoy life to its fullest!

Loving what you do for a living plays a huge part in being successful and being happy because it doesn't feel like work. You'll wake up every morning and can't wait to jump out of bed and get your day started because it's actually fun building a successful business and making money! So, keep reading if you love:

fresh air and sunshine
beautiful yards
making people happy
being your own boss
controlling your own destiny
making $100k
having the things you want, and doing the things you want to do
and... REALLY IMPORTANT.... learning and implementing the techniques and strategies necessary to achieving success!

Ok, most people just closed their browser and are staring up at the ceiling right now. They checked out on the last one because they don't want to learn and do things that are perhaps new and different. They think somehow magically—without making any significant changes—their mowing business will eventually start making them a lot of money. HaHa! That's really funny!

But you are still reading! Excellent! This means you're clearly serious about discovering how to start or turn your mowing business into a $100,000 income.

The funny thing is... you don't even realize it,

but you're already on your way!

If the answers to a six-figure income were obvious, then everyone in the mowing business would be killing it, right? What is obvious is that in order to turn your mowing business into a six-figure income, you have to do things that are different than the guys out there who are struggling to survive. You just have to know what those things are.

Fortunately, YOU are different than the guy who just closed his browser—you're hungry to know the truth. You know the answers are out there... you just have to find them and you won't give up until you do! Congrats! That's the attitude you need to be successful at anything!

The overwhelming reason people never become successful is because they don't know HOW and they don't know WHERE to turn for the answers, and they simply get tired and give up. But for those wise enough to invest in the knowledge necessary to becoming successful (instead of just winging it like I did for way too long) the odds of achieving their goals are greatly in their favor.

People do not become successful by accident.

Successful people do what unsuccessful people don't want to do

or don't KNOW HOW to do.

(read that again)

When I finally made it my mission to succeed no matter what—unfortunately, it was like searching for a needle in a haystack. I searched and searched wasting many years of precious time and no telling how much money. Although it took me 11 years—I finally go there! It would have been so much easier and much much quicker for someone to just hand me the needle, right!?

Well, I can hand you that needle right now.

Yes, I know what you're thinking. How much is this going to cost me? The honest answer: literally next to nothing! Why? Because I want to help you. It's really that simple.

But, the better question is:

How much is it going to cost me to NOT discover the concepts and strategies that will literally walk me through the process of achieving an income of $100,000/year or more? I'm not talking gross sales—I'm talking profit in your pocket!

The cost of what I'm going to teach you is an absolute drop in the ocean in comparison with what it will do for you in terms of propelling your mowing business to make the money you got in the business for in the first place.

Think about it, people pay tons of money for a college education and after four years all they have is an opportunity. How much more would they pay if the key to a successful career came with their tuition?

The needle in the haystack I'm going to hand you is actually THE KEY to unlocking the potential of your mowing business—and it's literally worth many thousands of dollars because if you implement my strategies, you're going to make a lot more money than you ever have in your life! The best thing is, my concepts and strategies are really simple, easy things to do that will put you in position for a six-figure income a whole lot faster. Don't waste precious years doing the research and development I've already done for you.

My Step-by-Step Guide that will not only change the way you think about your business but explain in detail the techniques, concepts and strategies I discovered over the years that propelled my mowing business to a six-figure income.

I told you earlier that when I reflect on my career in the mowing business, it all came down to the GAME CHANGERS that made all the difference in making me successful. Well these 10 big ones are in my Step-by-Step Guide along with full details, and explains all the hows and whys and whens. This is a step-by-step process that will walk you though exactly what to do and how to do it.

You will learn the right way to think about your business. You'll learn in detail how to set up your business for success. You'll learn how to get profitable customers and avoid those that aren't. You'll learn how to keep those customers for as long as they need your services. You'll learn how to never get stiffed again—in other words, no more chasing your money... you'll learn how to get paid ON TIME every time. You'll learn how to maximize your small mowing business like I do to make over $100,000 every year.

You'll learn my 10 GAME CHANGERS that will transform your mowing business into the business you dreamed of when you started it 10 years ago or today! And best of all, you'll learn how to achieve it in a very short period of time! But you must take action now.

I wish you all the best in the world!

Scroll down to grab my e-book and your success right now...

"AN INVESTMENT IN KNOWLEDGE ALWAYS PAYS THE BEST INTEREST" -Benjamin Franklin

On Sale Today!

Yes, I'm ready to transform my mowing business into a $100,000 income starting RIGHT NOW!

E-Book INSTANT download:

How to Turn Your Mowing Business into a $100,000 Income! by Tom Rucco — This easy-to-read 158 page guide contains My Step-by-Step Process

including the 10 Absolute GAME CHANGERS that put me over the top—and it will you too! This valuable resource is packed with tons of great information and is the knowledge you need to shave years off your learning curve and help make your mowing business what you've always dreamed it to be! $80.00 Only $39 TODAY!

PLUS you'll get this FREE BONUS:

My MONEY-MAKING Mowing System — Developed over many years, this unique system is the best and most efficient way to mow yards beautifully AND fast. From the moment you come to work until you're done for the day, this step-by-step guide will help transform your mowing business into an efficient money making machine. Your mowing system has to be great in order to make your business the success you want it to be. Designed for quality AND speed, this is my proven mowing system that helped propel my business to a SIX-FIGURE annual profit. $50.00 FREE!

Upgrade to my PLUS PACKAGE and add:

My Company Handbook — This is the actual handbook I use to teach and guide my employees to operate within the standards and guidelines crucial to making my business a great success. It took me many years to develop and write and can be used as a template for your mowing business, saving you valuable time and energy. It shows you in detail how my business operates and you can easily adjust it to fit your business. Comes with my Plus and Premium Packages. $50.00 Value

My Business Forms and Contracts — These are the exact documents I use in my mowing business which can be adapted to your business. No need to spend hours, days or months developing your own forms and contracts. Use mine as your template and easily edit them to perfectly fit your business. Comes with my Plus and Premium Packages. $35.00 Value

PLUS PACKAGE ONLY $49 TODAY!

Upgrade to my PREMIUM PACKAGE and add:

Personal One-on-One Advisor — Have questions? Need advice? I'm available to answer your questions via two email exchanges. Imagine that—your own personal mowing business guru! This service is available only with my Premium Package. $100.00 Value PREMIUM PACKAGE ONLY $99 TODAY!

IT'S A NO BRAINER!

Proven Step-by-Step Guide is EASY to Follow
10 GAME CHANGERS that Make All the Difference
KNOWLEDGE to Get You to $100,000/yr. Profit
Works in ANY Market in Any Part of the Country
SAVES Years of Trial & Error and AVOIDS Costly Mistakes
It's Completely LIFE CHANGING!
PLUS You'll Get My Mowing Crew System—FREE!
Get My Employee Handbook, Forms, Contracts, 1-on-1 Advice!
INSTANTLY DOWNLOAD Everything
Great Investment—Costs LESS than a Roll of Trimmer String!

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